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Rolexes, homes, and financial security: What bitcoin's latest rally has bought for some patient retail bulls

By Sports Wire on January 4, 2025

Photo collage of a hand holding a shiny bitcoin, surrounded by falling money, upward trending arrow, and grid

Getty Images; Alyssa Powell/BI


  • Bitcoin's 116% climb in 2024 made fortunes for many individual investors.
  • Retail investors say they've used the money for cars, homes, and financial freedom.
  • Even as the crypto sees big ups and downs, many say they'll hold onto some bitcoin forever.

Bitcoin's stunning 2024 rally minted fortunes for many everyday traders, some of whom, after years of facing off with skeptics, say they've used the cryptocurrency to buy Rolexes, pay for homes, engagement rings, and peace of mind.

Business Insider spoke with investors who got in on bitcoin before the hype — and won big amid the crypto's dizzying 116% rally last year.

Many of them, whose gains were verified through brokerage and account statements reviewed by BI, extolled the investment as life-changing—and emphasized that they plan to keep holding at least some of the crypto forever.

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