Getty Images
- Some advertisers are expressing concerns about Meta's commitment to brand safety.
- Meta this week unveiled a new approach to content moderation, removing third-party fact-checkers.
- Many ad industry insiders doubt it'll lead to major spending shifts, however.
Meta's new plan to shake up its content-moderation policies has some advertisers worried about the social giant's brand-safety standards. Despite that, ad insiders who spoke with Business Insider generally didn't expect the changes to hurt Meta's business.
"It's the final nail in the coffin for platform responsibility," an ad agency veteran told BI. They and some others interviewed asked for anonymity to protect business relationships; their identities are known to BI.
- Comment
