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YouTube powerhouse Pocket.watch is betting on kid-focused podcasts as its next growth area

By Sports Wire on January 3, 2025

Pocket.watch
Pocket.watch has two new podcasts: a musical mystery show for preschoolers and a mystery show for tweens.

Pocket.watch


  • Pocket.watch is betting on the podcast boom and partnering with GoKidGo to launch shows.
  • The studio is creating podcasts for kids focused on music and mystery content.
  • Two execs broke down the strategy and why the studio is focused on audio content in 2025.

2024 was a big year for podcasts in the creator economy — and a kids' content powerhouse is betting it can capitalize on the momentum.

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