The Crown League announced its launch today as the first professional fantasy football league that will begin play with the 2019 NFL season. Fans will be able to own part of the fantasy franchises—and the league—through blockchain technology that will grant them rights to league revenue sharing and team governance. They will able to hire and fire fantasy experts to serve as general managers.
The founders of the Crown League hope to mimic the institutional infrastructure of the NFL while drawing on esports as inspiration that people can become avid fans of a product that exists on a technology platform. The new league will hold live drafts, feature high-profile experts, produce broadcast content for a new OTT platform and for cable syndication, seek sponsorships, and sell merchandise.
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