This is the second story in a three-part series about the UFC Performance Institute. The first story looked at the technology being used at the PI; this one examines how the PI is being used by athletes other than MMA fighters—and how the UFC is using its unique positioning in U.S. sports to expand internationally.
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On a 100-degree day in sunny Las Vegas, a contingent from the Sacramento Kings’ performance team took a break from the NBA Summer League to check out the UFC Performance Institute just a few miles off the Strip. When later asked about the reason for their visit, the Kings told SportTechie that their health and performance team “regularly visits other organizations to see how they work and continue to learn.” But tours of the performance institute aren’t mere courtesy visits. For the UFC, they’re leads to procure new business.
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