Neurotechnology company SyncThink is planning to show how analytics can play a key role in diagnosing concussions and monitoring an athlete’s vision and brain functionality at CES 2019 in Las Vegas in January.
The overall topic of how data analytics can optimize athlete performance will surely be a frequent theme at CES. Tracking improvement is difficult without recording numeric measurements, which is why data-driven analytics has been a godsend for stakeholders across the sports industry. Applying that same idea to brain function is behind what SyncThink plans to demonstrate in Las Vegas.
“There aren’t very objective metrics [for diagnosing brain injuries],” said SyncThink CEO Laura Yecies. “Other parts of the body like the heart have objective things. You have blood pressure, EKGs, blood sugar for the endocrine system. But for the brain, other than imaging, and a lot of conditions don’t show up on MRI or CT scan—there’s nothing objective. So that’s the problem we’ve been trying to solve.”
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