The New England Patriots are launching two original TV series in China, one starring quarterback Tom Brady.
The shows represent the first time an NFL franchise has launched an original series specifically tailored to the world’s largest consumer market.
One show, called Foxborough TV, is designed to engage existing Patriots and NFL fans in China, while inspiring new generations of young fans and even players. There will be a total of eight episodes, published on select weeks during the 2018 NFL season. Each episode includes game previews and reviews, a Patriots legend feature and broadcasts surrounding unique local fan stories.
The first episode of Foxborough TV starred Brady and was broadcast exclusively on all of the team’s social channels in China, Weibo and WeChat, and on the Tencent Sports website. Highlight clips from the episode were aired during Tencent’s prime-time game broadcast on Monday, Sept. 24 featuring the Patriots and Lions.
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