The NFL has partnered with Alibaba-owned Youku to carry highlights, documentaries, and other shoulder programming in China.
Youku is a video sharing and streaming platform acquired by Alibaba in 2016. The site has reached other sports deals in the past, including major rights deals such as the digital broadcast of the 2018 World Cup and smaller agreements like carriage of the Pac-12 Network. Youku will now carry weekly NFL content, including productions from NFL Films and programming tied to major events such as the Super Bowl and the draft.
“We are excited to partner with Youku to bring localized NFL highlights and content to the NFL’s rapidly growing fan base across China,” said NFL China managing director Richard Young in a statement. “Youku’s popularity and high-quality production will provide our fans more access to NFL action every week.”
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