July was the first full month of legalized sports betting in New Jersey. According to research by PlayNJ.com, even in the off-seasons of three of America’s biggest sports—basketball, football, and hockey—business is already booming.
“Considering the rate at which sportsbooks are opening in New Jersey, it is certainly not surprising to see a steep increase in revenue and the amount of money wagered,” said Dustin Gouker, lead sports betting analyst for PlayNJ.com, in a statement released on Tuesday. “The underlying data points are impressive, though. And it’s important to remember that this is the industry’s infancy. A mature, fully established New Jersey sports betting market could field billions of dollars in annual wagers.”
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