Juventus has cut its official TV channel in favor of a more mobile-friendly option. The Italian soccer giant is hoping its fans tune in to watch new signing Cristiano Ronaldo and other stars this upcoming season from wherever they may be.
The reigning Serie A champion has moved to an OTT streaming platform. The new service, called Juventus TV, will be available on phones, tablets, and computers with a variable pricing model for Juventus members and non-members, according to SportsPro Media. Members will pay reduced prices of $3.50 per month or $17 per year.
Subscribers to Juventus TV will gain access to behind-the-scenes content like interviews, press conferences, and historical features. Match highlights and full match replays will allow viewers to choose their viewing angle from multiple cameras. Content will also include footage of Ronaldo and other Juventus players.
The platform will not provide access to live games, however, as those rights belong to other networks and services.
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