Basketball equipment maker Wilson, which supplies the official ball for the NCAA’s March Madness, is teaming up with HomeCourt in a promotional partnership that seeks to put more basketballs and training resources in athletes’ hands.
Wilson announced this week that it will offer a free HomeCourt Plus annual subscription with the purchase of select balls at Dick’s Sporting Goods stores through May 6. Every Wilson NCAA game ball, NCAA special edition ball, and Evolution ball sold at Dick’s is included.
The partnership is meant to introduce more basketball fans to HomeCourt’s training platform, which uses computer vision to track an athlete’s movements as he or she trains, offering real-time advice and insights. HomeCourt was developed by NEX Team, an artificial intelligence company formed by a group of former Apple, Google, and Facebook engineers.
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