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CONCACAF Bolsters Digital Media Strategy for Gold Cup

By Sports Technology Wire on June 19, 2019

CONCACAF has expanded this summer’s Gold Cup to 16 teams, staged matches outside North America for the first time, and enhanced its digital offerings to make the competition more accessible for fans unable to attend.

The tournament started last Saturday and the U.S. played its first game on Tuesday night—winning 4-0 against Guyana. Stats, highlights, and news are available via the CONCACAF Gold Cup app. The federation is also producing interactive and behind the scenes content to enhance the experience.

“CONCACAF’s mission is to continue growing the sport of soccer. In this tournament, we’re trying to engage fans in newer and better ways,” said CONCACAF general secretary Philippe Moggio, before adding: “We want to be where that audience is. We want to be engaging them through different digital platforms and social media.”

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