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Appetize Recieves New Investment From the NFL’s 32 Equity Venture Capital Arm

By Sports Technology Wire on August 9, 2018

Cloud-based point of sale inventory and analytics company Appetize announced new funding from 32 Equity, the NFL’s investment arm, on Thursday. That money brings Appetize’s total funding to more than $50 million.

Launched in 2011, Appetize helps clients in shift away from traditional POS solutions to a cloud-based, mobile-friendly platform. The company has deployed thousands of enterprise level solutions to date, including at 10 NFL stadiums and at 45 percent of the major sports venues across the United States. The Appetize system features an offline mode that allows vendors to have seamless transactions even in areas with highly congested networks, like stadiums.

“Appetize is a leader in modern point of sale and ordering solutions and is a key player in the effort to modernize operating systems at sports venues and large merchants globally,” said Kevin LaForce, VP of 32 Equity, in a statement.

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