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Amazon says it had ‘biggest three hours of signups’ for Prime during first exclusive NFL stream

By Sports Technology Wire on September 19, 2022

(Amazon Image via Twitter)

Amazon is already seeing some fruits from its massive investment in live NFL streaming.

The company reported the “biggest three hours for U.S. Prime signups ever” during last week’s Thursday Night Football game, according to an internal memo sent by Amazon exec Jay Marine, obtained by GeekWire.

The Chargers vs. Chiefs game was the first of Amazon’s reported $11 billion, 11-year exclusive streaming rights deal with the NFL.

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